Are you confused whether video advertising is worthy enough for your business? Do you still have one question looming large in your mind: What strategies can truly propel your brand forward in this dynamic environment?
In advertising, trends come and go like seasons. But one strategy that has emerged as a potential game-changer is video advertising, the popularity is evident to all. To back this by numbers, did you know that 60% of the total mobile consumption is going straight away to videos?
This begs the question, why has video advertising gained such traction, and is it really worth the investment? Let's look at the world of video advertising, backed by compelling statistics, to understand why it's not just a passing trend but a pivotal force shaping the future of marketing.
1. Visual Engagement
Attention span of audiences is fleeting at lightning speed right now. Capturing and retaining their interest is an exhaustive battle for marketers. But, do you know that videos have the potential to increase consumer understanding of a product? And that's what you want, right?
The combination of creative visuals, sound, and music creates an immersive experience that catches the viewers' attention which no other medium can.
2. Storytelling Opportunities
Audiences now have different types of content to consume. While some may prefer reading long paragraphs, some don't even have time to read a line. But what if your brand could resonate with consumers on a deeper level than mere transactions? Enter the power of video advertising through storytelling.
By creating narratives, relatable characters, and emotional arcs, videos build a connection that lingers in the minds and hearts of viewers - which directly benefits a customer's loyalty towards the brand.
3. Conveys Complex Messages
Complex ideas, often highlighted in industries like technology or finance, can be a hard nut to crack with text alone - at least for beginners. This is where video advertising wins.
An astonishing 95% of viewers retain a message when they watch it in a video, as compared to a mere 10% when reading it in text. With the help of animations, graphics, and narration, videos have the power to make intricate concepts easy and digestible.
4. Evokes Emotions
Being a film production house in Mumbai, we at Filmbaker, have experienced that the advertising industry runs on emotions. Video advertising expertly stands tall at the top as compared to text and image ads. By combining music, visuals, and storytelling techniques, videos trigger emotions.
Hence viewers are able to resonate deeply, and the decision-making process speeds up.
5. Mobile Consumption
With the rise of mobile devices, content consumption has shifted to consumers' palms. The fascinating part? 90% of them watch video ads on their mobile devices.
Marketers now have the opportunity to capitalize on this trend. They can create short videos that deliver messages to users on the go, ensuring uninterrupted engagement.
6. Social Media Dominance
When we say content is king, how can we forget Social media? It's because of social media platforms only through which consumers were able to taste different types of content.
In fact, 72% of customers now prefer videos more over text ads. Platforms like Facebook and Instagram prioritize video content in their algorithms, hence offering higher visibility and engagement rates.
7. Enhanced Analytics and Measurement
Modern marketing is all about data. When it comes to video advertising, the data stream is booming. The key is in the analysis: 54% of consumers want more video content from brands.
Marketers can hence watch out customer behavior and get insights into engagement patterns. They can further fine-tune their strategies, ensuring their videos reach out only to the intended audience.
8. Innovation and Adaptability
Video advertising helps brands innovate. With 86% of them using it as a marketing tool, it gives each a chance to experiment, adapt, and push their creative boundaries. They can start out a new trend, or pick an existing one and make their video campaigns fresh, creative, and relevant.
To add more to the list, video advertising offers brands a global reach. If you are tight on budget, you can go for short videos, the expenses are minimal. And if you are good with spending, long ones can do wonders. Trust us, just with a blend of creativity and psychological insight, any brand can ace this ad game easily. The magic you need to do is simple - shoot emotionally charged creative videos, and definitely your ad will spread like wildfire. So, are you ready to try video advertising now?