The Creative Wonderland: Animation for Business

New Styles
Aug 22, 2023

We, savvy social media users, are much more invested in video content than text and images.

But are you still debating whether your company really needs an animated video? and attempting to picture how it would raise brand awareness?

If yes, your business is missing out on the fastest-growing format of the 21st century. 

How will the commercial marketing landscape be affected by animation? Let’s get into it.

The power of animated videos in business is their ability to share your story, showcase the human side of your company, and convey complex ideas in an approachable way.

As animation video marketing statistics speak for themselves:

  • Explainer videos lead to 84% of purchases by customers
  • Animated videos have been watched by 96% of people who are looking for more information about a product or service.

Not just the above-stated stats, there are explicit facts that state your business needs an animated video. Would you like to know more?

Let’s look at a few animation examples that have been used in this creative wonderland.

Explainer Videos

A simple, easy-to-understand explainer video is the first step to building lasting relationships with customers or clients. As well as holding the viewer's attention. Make your brand memorable with explainers. 

Topics for explainer videos include

  • How-to do guides
  • Product marketing
  • Social media Ads

Most brands for example - Spotify, Airbnb, and Mint use explainer videos to engage with their audience parallelly increasing their ROI and brand recognition.

Whiteboard Animation Video

Whiteboard animation is a great way to explain your product, services, or business. It's easy to understand and fun to watch, so it's an excellent choice for high-quality content marketing.

(Source:Pixabay)

In this area, most YouTube channels simply explained, Infographic show use animation to explain very complex topics like blockchain, politics, history and many more.

The final result looks like a drawing on a whiteboard with some added effects like colour and blur effects.

Product Demo

The benefit of animated product demo videos is that they are engaging and entertaining. Animated product demo videos make it easy for viewers to understand how your product is different from your competitors' or how it works.

The majority of users have watched product demo videos on YouTube.

If you want to create compelling marketing materials for your company website or social media channels (like Facebook), then animated product demos could be just what you need!

Cartoon Based Animation

Animated cartoons use fictional characters and situations to convey themes, ideas, and messages. Unlike other forms of animated media, it often emphasizes the message more than the characters. 

The term "cartoon" comes from the French word for drawing (carre), which was used by French cartoonists to describe their work during the 18th century.

Cartoon animation has been used in many different types of media, including film, television, advertising, and video games. 

Some cartoons are also used as part of an educational program aimed at children or adults who have difficulty reading or spelling words due to dyslexia or other conditions such as Alzheimer's disease.

Business Presentation

(Source: Pixabay)
  • 2D vector-based animation: The most commonly used in business presentations, this type of animation uses pre-rendered computer-generated images that are combined with live actors' performances or voiceovers (this can be done over Skype). 

The result is an immersive experience that feels like it was created in real-time by hand-drawn animators. 

  • Hyper-real 3D computer animation : Its ability to give users an impression that they are watching something closer than ever before has made this newer form of computer graphics quite popular in recent years. This feeling cannot be replicated on screen with traditional 2D hand drawn techniques or stop motion techniques..

Conclusion

As a business owner, you always want to be ahead of the curve and find new and innovative ways to market your products or services. If you're looking for a creative and engaging way to do this, animation videos may be the perfect solution.

If you're considering using animation videos for your business, there are a few things to keep in mind. 

First, you'll want to make sure that the quality of the video is high. This means hiring a professional animator who can create a video that is both visually appealing and informative.

Second, you'll want to make sure that the video is on brand. This means that it should match the look and feel of your other marketing materials. It should also have a consistent message that aligns with your company's values.

Finally, you'll want to make sure that the video is shareable. This means creating a video that is compelling and interesting enough that people will want to share it with their friends and followers.

With these points in mind, your business can animate its way to success.

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