Choosing a Video Company; Freelancer vs Video Production House

Production and Budgeting
Aug 22, 2023

Are you a scaling startup looking to make a video for your product?

Not sure whether to hire professionals or a freelancer to do the job for you?

Worry not, we are here to make the decision-making process easier for you.

In today's digital age, video content has become an essential component of marketing, advertising, and communication strategies. Be it for promoting a product, sharing your brand's story, or educating your audience, high-quality video content can help you captivate and engage viewers like no other medium.

However, creating professional-grade videos requires a team of skilled experts who can handle everything from concept ideation to final production. This is where video companies come into play. But with so many options available, it can be challenging to determine whether to hire a freelancer or a video production house for your project.

In this blog post, we'll explore the key differences between the two options and help you make an informed decision on which one is the best fit for your needs.

The Difference

When it comes to choosing a video company, there are two primary options: freelance videographers and video production houses.

What do they do?

Freelancers are typically individuals who work independently and specialize in a particular aspect of video production. They may be experts in areas such as scriptwriting, cinematography, or post-production. Freelancers often work on a project-by-project basis and have a more flexible schedule.

Video Production houses, on the other hand, are full-service video production companies that can handle all aspects of video creation, from ideation to final delivery. 

They usually have a team of experts that includes writers, directors, producers, cinematographers, and editors. Video agencies often have a more structured process and can handle large-scale projects.

Their approach?

When it comes to their approach, expertise, and deliverables, the approach of the two varies from each other.

Freelancers often specialize in a specific aspect of video production, such as editing or sound design, while production houses offer a full range of services. Video production houses also tend to have a more structured and streamlined process, which can help ensure consistency and quality across multiple projects.


As for their pros and cons, freelance videographers are often more cost-effective and flexible, which can be beneficial for smaller projects or those with a tighter budget. However, they may not have the same level of experience or resources as a production house, which can impact the quality of the final product. Production houses offer a more comprehensive and professional approach but can be more expensive and have longer turnaround times.

Freelancer or Video Production House?

When deciding between a freelancer or a video production house, there are several factors to consider like budget and the complexity of the project.

Project complexity and scope should be taken into account. For larger, more complex projects, a production house may be better equipped to handle all aspects of the production process. Freelancers may be better suited for smaller, more straightforward projects that require specialized skills.

Timeframe and turnaround are also essential factors. Freelancers may be more flexible and able to accommodate tighter deadlines, while production houses may have a more structured process and take longer to complete the project.

Reputation and credibility are also important factors to consider. Researching the reputation and past work of a freelancer or production house can give you a better idea of their quality and reliability.

Finally, communication and collaboration are critical for any video production project. Ensure that you have a clear and open line of communication with your chosen company and that they are responsive to your needs and input.

Which one to choose?

The decision between choosing a freelancer or a production house will depend on your project's specific needs, goals, and budget. Consider the pros and cons of each option carefully to make the best decision for your project.


Freelancer: Freelancers may charge lower rates than production houses because they typically have lower overhead costs. This can make them an attractive option if you have a tight budget.

Production House: Production houses may charge higher rates than freelancers due to their overhead costs, but they may also offer package deals or discounts for larger projects. Additionally, production houses can offer more services and resources than freelancers, which may justify the higher cost.

Video agencies take care of the hair and makeup of the actors, set design, and location for the shoot justifying the higher cost. If you need to get a similar video done by a freelance videographer, you might need to hire multiple freelancers for different aspects of the shoot.

Learn all about video production budgets, in our blog, Video Production Budget: Everything You Should Know 

Level of involvement

Freelancer: Working with a freelancer can provide a more personalized experience because you'll be working directly with the person creating your video. This can allow for greater collaboration and a deeper understanding of your project's goals. However, you would need to get involved in each and every step, manage multiple freelancers, and overlook the whole project.

Production House: Production houses typically have larger teams, which can provide more specialized expertise and resources. Though this can also lead to less direct involvement with the person creating your video, which can result in less personalized communication and collaboration. However, working with a trusted video production house means desired results with minimum involvement.

Timely delivery

Freelancer: Freelancers may have more flexible schedules, which can allow for quicker turnaround times. However, they may also be limited in their availability, which can lead to longer delays if they have other projects or commitments.

Production House: Production houses typically have larger teams and more resources, which can allow for faster turnaround times. However, they may also have more projects and commitments, which can result in longer wait times for your project to be completed. But since the company works with a dedicated team of experts, timely deliverables are ensured.

Reasons to Work with a Video Production Company

With the rise of social media and online platforms, the demand for high-quality videos has never been higher. As a result, businesses of all sizes are turning to video production companies to help bring their visions to life and engage with their target audience.

Working with a video production company brings a wealth of benefits to a business, including professionalism, cost-effectiveness, and the ability to create high-quality content that informs the audience. 

A video production agency can help businesses achieve their marketing goals in the coming year with its numerous benefits. Read our blog and learn 6 Important Reasons to Hire a Video Production Company in 2023.

Evaluating Video Production Houses

When it comes to evaluating production houses, it's essential to do your research and compare multiple options before making a final decision. Here are some key factors to consider:

  • Portfolio and experience: Start by reviewing the production house's portfolio and past work. Look for projects that are similar in scope or style to yours and assess the quality of their work. Check how long the production house has been in business, its client list, and the type of projects they've worked on. Check out our portfolio here.
  • Expertise and services: Production houses can vary in their expertise and the range of services they offer. Consider what type of services you'll need for your projects, such as scriptwriting, location scouting, casting, or post-production. Ensure that the production house has experience and expertise in the areas you need. Check out our services here.
  • Team and resources: Production houses are made up of a team of experts who work together to create high-quality videos. Consider the size and expertise of their team, the equipment they use, and their facilities.
  • Communication and collaboration: Clear communication and collaboration are essential for a successful video production project. Evaluate the production house's responsiveness, ability to listen to your needs and input, and willingness to collaborate with you throughout the process.
  • Reputation and references: Check the production house's reputation and credibility by reading reviews or testimonials from past clients. Request references and speak directly with past clients to learn more about their experience working with the production house. Check out our client list here.

For example, if you're looking to create an animated explainer video for a new product launch, look for a production house that has experience in creating similar videos and has worked with clients in your industry. A production house with a proven track record of delivering high-quality videos within your budget and timeframe, while maintaining open communication and collaboration, can be a valuable partner for your project.

Final Thoughts

Choosing between a freelancer and a production house when selecting a video company for your project is a critical decision. Both options have their pros and cons, and the choice ultimately depends on your project's specific needs, goals, and budget.

Regardless of which option you choose, it's essential to evaluate the factors that are most critical to your project's success, such as quality, communication, reliability, expertise, process, and flexibility. By weighing these factors carefully, you can make an informed decision and choose a video company that is the right fit for your project.

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