How to Use Videos to Boost the Average Time Spent on your Website

Aug 22, 2023

Feeling like your website visitors are bouncing off too quickly? Are you ready to keep visitors engaged and on your website for longer? Guess the secret weapon that will keep your audience hooked? Videos!

What kind of videos you ask? The best kinds! 

From 3D Motion Graphics to 2D Animation, from Corporate Films to Explainer Videos, you can use different types of videos to make your audience stay on your website for long. Look at our Portfolio to understand more about the different types of videos and video services that we provide.

In this post, we’ll explore how to use videos to boost the average time spent on your website.

First step - Optimize your website

Why optimize your website?

Website optimization can help increase traffic, improve conversion rates, and ensure that the website is mobile-responsive. It helps to ensure that a website is as effective as possible in attracting and retaining customers.

Regular optimization is also important to keep up with the ever-changing search engine algorithms and online trends. It ensures that the website is always up-to-date and relevant to both users and search engines.

How to Optimize your website?

Decrease load time

Reduced load time can help reduce your site's bounce rate, which can improve average session duration significantly. Using a CDN, optimizing images, reducing redirects, and compressing files are just a few of the methods for reducing load time.

Optimize your navigation

When creating a navigation menu, keep in mind the following best practices:

  • Place the most important items at the top of the navigation menu.
  • Use SEO-friendly navigation labels that are relevant to your industry.
  • Add a search box. Include navigation links in your site's header, sidebar, and footer.

Optimize for all devices

When assessing the readability of your content, consider what words are on the page and how they appear. Remove any instances of passive voice, shorten long sentences or paragraphs, and add transition words to improve the flow of the post. 

Add internal links

Adding internal links is another way to make it easier for visitors to find and read relevant content on your site. Internal linking makes your site easier to navigate, which increases the likelihood that readers will look at more content and stay on your site for a longer period of time.

Add images and videos

Another way to improve the readability of your content is to include multimedia content such as images, videos, and infographics. They not only break up long blocks of text, but they can also illustrate complex ideas (such as APIs) and appeal to different types of learners. 

Images and videos improve the overall user experience and encourage visitors to stay on the page for a longer period of time.

Now let’s understand how videos increase user engagement on the website.

According to a study, people spent on average about 1.4x more time on pages with video than without!

Because they take time to watch, videos are an excellent way to increase engagement and average time on the page.

You should ideally add your own video content, but you can also embed videos created by others as long as they are relevant to your page.

View our portfolio

Here are a few eye-catching videos that you can use on your website for higher user engagement.

3D Motion Graphics

The best feature of 3D motion graphic videos is they are incredibly attractive and engaging. They offer a dynamic and visually stunning way to present information and captivate the viewer. 

The use of three-dimensional elements and animation allows for a more immersive experience and creates a sense of depth and movement that keeps the user engaged. 

They are perfect for showcasing products, and services or for creating engaging explainer videos.  3D motion graphic videos are a powerful tool for any business looking to grab the attention of its audience and keep them interested. 

When you have such engaging videos on your website, your user is bound to stay engaged.

2D Animation

Another effective tool for businesses to communicate their message and engage their audience is 2D Animation. It can be used to create explainer videos, commercials, product demos, and more. 

2D Animation can be used to simplify complex ideas, bring brand characters to life, and create a visually interesting and memorable experience for the viewer. 

Watch this 2D Animation video for a better understanding.

The use of movement and storytelling in 2D animation can make the message more relatable and retainable for the user. You can even use a 2D animated character as a mascot on your website for interaction with your viewers.

Corporate Films

You can present your company culture on your website and build user engagement on the website by using corporate films. They are an effective tool for businesses to promote their products, services, and brand. They can be used to educate customers, showcase company culture, or build trust and credibility. 

You can incorporate Corporate films on websites, social media platforms, and presentations. 

Corporate films help to keep the user engaged by providing them with visual information that is both interesting and easy to understand, making the message more memorable. Several video production companies provide such video services and help you create your own corporate films.

They are a valuable asset for any business looking to connect with its target audience and stand out from its competitors.

Animation Explainer Videos

The use of animation allows for a dynamic and visually interesting experience, making the information more memorable and relatable. 

The use of characters and scenarios can also make the video more engaging and help the audience to connect with the message on a personal level. They are perfect for marketing, training, and educational purposes. 

Here’s an example.

Animation explainer videos are incredibly attractive and effective at engaging viewers. They use a combination of animation, storytelling, and narration to explain complex ideas and concepts in a clear and easy-to-understand way. 

Keep it short and simple

According to HubSpot, videos of about 2 minutes in length generate the most engagement.

Adding videos to your website is a powerful way to generate more user engagement. Videos are a dynamic and engaging medium that can be used to showcase products, services, and company culture, and to build trust and credibility with your audience.

Additionally, videos can help to keep users on your website for longer periods of time, increasing the likelihood of them interacting with other elements of your site. 

Videos can be shared on social media and other platforms, which will increase your reach and visibility. 

Incorporate videos into your website today and start engaging your audience, building your brand, and driving conversions.

Contact us and let’s explore the video services that we offer.

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