Creating Explainer Videos: Everything You Should Know Before You Start

Introduction

Nowadays, people avoid reading long product descriptions because their attention spans are shorter than ever. That’s where explainer videos help you get to the point fast. But you may wonder what is an explainer video. They are brief and engaging films that explain a topic, product or service in a crisp and concise manner. 

Explainer videos bring clarity to intricate concepts by combining engaging visuals, audio and storytelling. Because it brings clarity to complex ideas, they turn confused visitors into informed consumers. Now, let us explore what are explainer videos' benefits and the best platforms to use them.

Types of Explainer Videos

Animated (2D/3D)

Animated videos bring complex ideas to life with engaging visuals and narration. They are quicker and less expensive to produce making them a popular choice for businesses. Whether it’s a mobile app or a SaaS product, an animated explainer video company simplifies your messaging through suitable style, script, storyboard and recorded voice-overs keeping viewers interested.

Whiteboard Animation

It uses hand-drawn-style illustrations sketched in real-time on a whiteboard, making complex topics feel simple and relatable. They're wonderful at explaining concepts concisely without using visuals and feel trustworthy.

Live-Action

These types of explainer videos feature real people and actual environments promoting products or consumer-focused services. It effectively showcases the team, highlighting space and creating an emotional connection. However, this is a costly affair and takes longer to develop but when done correctly, it feels human, relevant and genuine.

Screencast or Software Demos

This animation style is an excellent choice for launching or promoting a digital tool by showing your product in action. It utilizes the software enabling viewers to gain a hands-on feel before trying it themselves.

Motion Graphics

They are like animated infographics ideal for breaking down complex or technical information through the usage of graphs, charts or user interface mock-ups. You can even add dynamic text or icons and change the fonts, colours or pictures to clarify each step.

Kinetic Typography

This design focuses exclusively on animated text which you may have seen in motivational videos or quick explainers that deliver strong content. Animated text is faster to create, simple and visually appealing making it ideal for conveying basic messages.

And if you’re looking for a team that can help you bring these formats to life, Filmbaker is among the best advertising agencies in Bangalore. They offer full-service support from concept to final delivery ensuring the creation of strategically effective films.

Where to Use Explainer Videos for Maximum Impact

Website Landing Pages

Landing pages are all about conversions and explainer films can help you close the deal by providing rapid clarity about your offering without walls of text. That’s the importance of explainer videos; they build trust faster and drive stronger engagement.

Social Media

Post your films on channels where your audience already spends time like YouTube, Instagram and LinkedIn help connect with a larger audience and increase brand visibility. Plus, if your video is SEO-optimized, your videos can appear in search results.

Email campaigns

Adding a short explanatory video in your emails boosts open and click-through rates thereby drawing more attention to your message and increasing the chances of engagement.

Product Pages

Explainer videos simplify your pitch for complex or new products by avoiding technical jargon. They demonstrate how it works and why it's valuable in less than two minutes increases confidence and leads to more conversions.

Sales Presentations

Instead of explaining through lengthy PowerPoint slides, these videos speak for themselves by providing consistency and professionalism to your sales calls. It helps prospects understand your product quickly especially when their time or attention is limited.

Core Components of a Successful Explainer Video

Clear Benefits

The reason why explainer videos work is if your audience does not immediately understand what's in it for them, they will lose interest. Therefore, these films emphasize how your product or service solves a problem, saves time or makes life easier.

Engaging Storytelling

Using a strong narrative to bring your audience on a mini-journey from problem to solution keeps them engaged and helps them connect emotionally.

High-quality production

Crisp visuals, clean audio, and smooth pacing are essential that doesn’t mean you need a massive budget. Also low-quality content can harm your brand image which is why many businesses now collaborate with experienced media production houses in Bangalore for creativity and quality under one roof.

Conclusion

Explainer videos are one of the most efficient marketing tools available today for turning complex ideas into engaging stories. When created thoughtfully it educates customers, increases conversions and effectively clarifies your message. So, if you’re ready to add explainer videos to your marketing approach then do not hesitate to reach out to Filmbaker. Their team will create impactful films without the usual back-and-forth chaos.

‍