Grow Your YouTube Channel: A Beginners Guide

Marketing Strategy
Oct 11, 2023

The rise of video blogging has enticed many tech-savvy adults to learn how to start a YouTube channel.

As a hobby, it's fun and interactive, and it can help you become a popular online personality, as well as meet new people, get free stuff, and, of course, earn some serious money.

However, you'll need to do more than just become a contributing member of YouTube if you want to become a YouTube success, earn a steady increase in followers, or publish decent content that gets a lot of views and likes.

The following tips will help you make the most of your vlogging and content creation endeavors.

Tips for Getting Started

1. Develop a content plan

You probably already know what kind of video content you want to post on your YouTube channel before you even start it. As long as your content remains interesting and engaging, you will gain more views and followers. The more people can relate to it, the more they'll click and watch.

Look for Inspiration

Finding fresh, new content to match the hype of your first few videos can be challenging as you go along. It's natural for even established YouTube artists to go through the same thing from time to time. It's important to look for inspiration everywhere, even when you're out. Write down your ideas. Take inspiration from other videos and make them your own.

The most watched YouTube channels usually stick to one theme. For example, many successful YouTubers have their own channels dedicated to travel, tutorials, or everyday life. Audiences like to live vicariously through the people they see, so let them know what to expect and provide interesting material they can enjoy.

2. How to Choose the Best Audio Video Equipment

Your videos can stand out from a lot of other competitors if you have crisp audio and clear video. For a successful YouTube career, the first step is to buy the right equipment from the beginning.

If you wonder if you can make money by starting a YouTube channel, you may be wondering, "Can I make money by starting a YouTube channel?" “As long as you make strategic decisions and work hard to create great content, you will find plenty of opportunities to make a profit.

Getting Started with YouTube: What Equipment Do You Need?

Using your smartphone is certainly an acceptable way to start vlogging, but if you want viewers to enjoy your content, it really helps to invest in the right equipment. 

YouTubers typically use DSLRs or mirrorless cameras, along with tripods, lenses, and studio lighting for videography. Mirrorless or action cameras, as well as a good monopod or handheld gimbal stabilizer, are typical gear staples for vloggers.

Make sure your camera has a good microphone you can mount. In addition, be aware of your recording conditions and check your audio regularly to ensure that your viewers can understand it.

Easy-to-use software for editing

Creating videos does not require advanced editing software (like Final Cut Pro, Adobe premiere) to edit them. In the beginning, these programs won't necessarily improve your content, particularly if you struggle with it a lot.

The easiest way to learn video editing is to use simple programs like Windows Movie Maker or Kinemaster. You can easily download (for free) these if you don't already have them on your computer.

3. Market Your YouTube Channel

Now that you know how to make a YouTube video and upload new videos to your channel, the next step is marketing your channel so you can build a following and subsequently a successful youtube account.

Optimize Your Videos for Search

Another secret to giving your videos more visibility is to optimize your content to help it rank on YouTube. 

As soon as you upload your first video, give it a good, descriptive title that viewers are likely to write on the search bar—and make sure to include your main keyword or key phrase. For example, the title “Mumbai Birthday Food Vlog 2022” is much better than “Mumbai Food Here We Go!”

Also, make sure to use relevant tags that will help put your video under multiple related categories. When in doubt, scope out the competition and check what tags other similar videos are using. Finally, write a good description of at least 200 words, including your target keyword, synonyms, and long-tail keyword variations. Not only does this help your viewers know exactly what your video is about, it also helps your video rank on search engine result pages.

Build Your Network with Social Media

Although not necessarily classified as a social networking site, YouTube is all about connecting, sharing and collaborating with others. Therefore, in order to be successful, you need to put in the effort to build your network. This is particularly critical in the YouTube community, as collaborations among creators have proven effective in helping a channel grow and gain new subscribers because it helps both collaborators gain exposure with the other’s subscriber base.

Make friends with other creators and don't be afraid to contact larger YouTubers about collaborating. It can certainly be intimidating, but you won’t get anywhere unless you try!

Connect with Your Viewers

Spend as much time as possible connecting with your viewers. You should share tidbits of your life on popular social media platforms, such as Instagram, Twitter, and Snapchat, as they are extensions of your YouTube channel. As much as possible, you should read and respond to all the tweets, comments, and messages you receive.

Examples of successful Youtube branding

There are many examples of successful Youtube branding. A few such examples are  the channel "Good Mythical Morning" (GMM), and Technical Guruji, BB ki Vines. 

GMM is a daily talk show that is hosted by Rhett McLaughlin and Link Neal. The show has over 18M subscribers and averages 1.5 billion views per month.

What makes GMM so successful? 

There are many factors, but one of the keys is their consistent branding. Rhett and Link have created a unique and recognizable style that their viewers come to expect. This includes their humor, their on-screen rapport, and the types of content they produce.

Another key to their success is their willingness to experiment. They are constantly trying new things in order to keep their viewers engaged. 

For example, they recently started doing a weekly show called "Good Mythical More" which is a more in-depth version of their regular show.

In the End 

It is imperative to create a strong identity for your Youtube channel and be willing to experiment with tools in order to achieve more success.

You should not focus too much on the likes and impressions of your channel but instead focus more on the catchy content that can help you retain and attract more audience members.

Take the best examples from your competitors and implement best practices 

Thanks for reading! We hope this blog post has helped you create a strong brand for your YouTube channel.

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