The Power of Authenticity: Incorporating Real People in Corporate Videos

Marketing Strategy
Dec 22, 2023

Have you ever watched a corporate video that felt staged, impersonal, and disconnected from reality? It's a common experience for many viewers. But what if there was a way to break through the barriers of skepticism and capture the genuine attention of your audience? The answer lies in the power of authenticity. By incorporating real people in your corporate videos, you can create a compelling and relatable experience that resonates with viewers on a deeper level.

The Benefits of Incorporating Real People in Corporate Videos

1. Building Trust and Credibility

Including real people in your corporate videos helps build trust and credibility among your audience. Authenticity resonates with viewers, making them more likely to trust your brand and the messages you convey. According to a survey conducted by BrightLocal, 91% of consumers trust online reviews and testimonials as much as personal recommendations. Incorporating real people in your videos can create a similar effect.

2. Humanizing Your Brand

People connect with people, not just faceless organizations. By featuring real individuals in your corporate videos, you humanize your brand, making it more relatable and accessible to your audience. Studies have shown that humanized brands have a higher likelihood of creating emotional connections with consumers, leading to increased brand loyalty and advocacy.

3. Connecting with Your Audience on a Deeper Level

Real people bring authenticity, emotions, and relatability to your corporate videos. This connection helps you resonate with your audience on a deeper level, leading to stronger engagement and meaningful interactions. According to a survey by Wyzowl, 74% of people have been convinced to buy a product or service after watching a brand's video. The inclusion of real people can significantly enhance this persuasive power.

4. Boosting Engagement and Conversion Rates

Authenticity drives engagement. When viewers see real people in your corporate videos, they are more likely to watch, share, and comment on your content, increasing overall engagement metrics. A study by Vidyard found that including a video on a landing page can increase conversion rates by up to 80%. By incorporating real people, you can further enhance the impact and effectiveness of your video marketing efforts.

5. Inspiring Authenticity in Your Employees

By featuring real employees in your corporate videos, you inspire authenticity within your organization. Employees feel valued and recognized, fostering a positive company culture and encouraging them to be brand ambassadors. Authentic corporate videos can play a significant role in boosting employee engagement and morale.

Tips for Incorporating Real People in Corporate Videos

1. Choosing the Right Individuals for Your Videos

  • Identify individuals within your organization who embody the values and culture of your brand. Look for employees who can articulate your message effectively and authentically.
  • Consider involving customers or influencers who have a genuine connection with your brand. Their testimonials and experiences can add credibility and relatability to your videos.

2. Crafting a Compelling Narrative with Real Stories

Stories are powerful tools for engaging viewers. Use real stories of employees, customers, or community members to create a compelling narrative that aligns with your brand's values and resonates with your target audience. Incorporate elements such as challenges, triumphs, and personal growth to make the stories relatable and emotionally impactful.

3. Creating a Welcoming and Inclusive Environment

Showcase the diversity of your team and create an environment where everyone feels welcome to participate in corporate videos. Embrace different backgrounds, perspectives, and experiences to reflect the inclusivity of your organization. This approach not only fosters a positive work culture but also helps you connect with a broader range of viewers who can identify with the diverse representation.

4. Showcasing the Diversity of Your Team

Highlight the different roles, departments, and expertise within your organization. By showcasing the diversity of your team, you demonstrate that your company values inclusivity and provides opportunities for growth and development. This also allows viewers to see themselves represented and encourages a sense of belonging and acceptance.

Case Studies: Real-Life Examples of Successful Corporate Videos

Patagonia's "Worn Wear" Campaign

Patagonia's "Worn Wear" campaign featured real customers sharing their stories of repairing and reusing their Patagonia products. The campaign highlighted the brand's commitment to sustainability and resonated with environmentally conscious consumers.

Dove's "Real Beauty" Campaign

Dove's "Real Beauty" campaign aimed to redefine beauty standards by featuring real women of diverse body types, ages, and ethnicities. The campaign challenged traditional beauty norms and fostered a positive body image movement.

Filming Techniques to Capture Authentic Moments

1. Filming Techniques

Use handheld cameras or mobile devices to capture a natural and documentary-style feel. Avoid excessive staging or scripted scenes, as they can undermine the authenticity of the video.

Incorporate candid shots, behind-the-scenes footage, and spontaneous interactions to capture genuine moments that resonate with your audience.

2. Scripting vs. Authentic Conversations

Instead of using scripted dialogue, encourage participants to engage in authentic conversations. This approach brings out genuine emotions, reactions, and unfiltered responses, creating a more realistic and relatable video.

3. Incorporating User-Generated Content

Leverage user-generated content (UGC) to add an extra layer of authenticity to your corporate videos. Encourage customers or employees to share their experiences and stories through videos, testimonials, or social media posts.

UGC not only diversifies the perspectives in your videos but also involves your audience directly, fostering a sense of community and connection.

4. The Role of Testimonials in Corporate Videos

Testimonials from satisfied customers or enthusiastic employees can significantly impact your corporate videos. Authentic testimonials provide social proof, boosting credibility and influencing viewers' purchase decisions.

Ensure that the testimonials are genuine, and concise, and highlight specific benefits or experiences related to your products or services.


Incorporating real people in corporate videos offers a multitude of benefits, including building trust, humanizing your brand, fostering deeper connections with your audience, boosting engagement and conversion rates, and inspiring authenticity within your organization.

By implementing the tips and techniques discussed in this blog post, you can create compelling, authentic videos that resonate with your target audience and drive meaningful results for your business. Embrace the power of authenticity and let real people become the voice of your brand.

Contact us today and let’s create authentic videos for your brand.

Get in Touch