Cult Fitness

1 Million Sale

Digital Films

As an ode to celebrating 1 million customers.

As an ode to celebrating 1 million customers, Cult aspired to create a film that would capture this feat with its viewers. Cult aimed at promoting a special offer during this period of celebration. Hence, Filmbaker partnered with Cult's creative team to curate a video portraying the various range of workout formats and group classes Cult provided. Therefore, the brand celebrated this incredible milestone by making a quirky video with and for, its members/viewers, and coaches. 

The video had an overall execution time of 7 days from ideation to delivery.