As an ode to celebrating 1 million customers.
As an ode to celebrating 1 million customers, Cult aspired to create a film that would capture this feat with its viewers. Cult aimed at promoting a special offer during this period of celebration. Hence, Filmbaker partnered with Cult's creative team to curate a video portraying the various range of workout formats and group classes Cult provided. Therefore, the brand celebrated this incredible milestone by making a quirky video with and for, its members/viewers, and coaches.
The video had an overall execution time of 7 days from ideation to delivery.