The collaborative efforts of Twin Health and our team gave rise to a sensitively crafted narrative that was politically correct to drive the points creatively.
Diabetes is one of the many common health issues that several Indians struggle with. Therefore, we had to curate content that focused on showcasing and managing the disease. This was done in a quirky and eccentric manner with a humorous tone to it. However, at the same time the videos were carefully woven to not hurt or offend anyone’s sentiments.
Therefore, we made a series of 4 videos that covered different instances in a diabetes patient’s life with a strong CTA to urge the users to attend Twin Health’s webinar.
The video had an overall execution time of 14 days from ideation to execution.