Fashion Influencer

When we heard that the brand wanted to swerve from the “mom” image that Santoor had significantly created over the years, we were keen on ideating fresh concepts as per the brand needs. The brand was seeking to attract a modern audience to garner a sense of contemporariness. Hence, the idea of onboarding an influencer was suggested with fashion as the first vertical to sketch a new and relatable story. Our company collaborated with one of the leading agencies to weave a series of influencer-led brand films for one of the leading healthcare and beauty brands in India- Santoor.