Sketching meaningful and sentimental stories.
From pitching several narratives to locking in on a story flow that was widely appreciated, creating this brand film was enriching. Sketching meaningful and sentimental stories always hits the right heartstrings. That’s one of the reasons as to why the Cult Father’s day brand film was special. It was because the brand hadn’t curated such content before.
With challenges that required the content to be Instagram reel worthy by ridding the conventional aspect ratio and eventually shooting videos vertically, this video was quite wholesome and feel-good.
The video had an overall execution time of 7 days from ideation to delivery. The film garnered over 7L views on Instagram and was widely loved.