Diving further into this two-part influencer series, the next apt category to sketch a fresh story was that of travel.
Collaborating with a renowned agency, we executed this video to translate the brand’s wish of targeting a new-age audience. Both films were executed within 20 days. Hence, using a unique and unconventional lens, we baked videos that retained the familiar essence of Santoor while also creating an image that would resonate with today’s audience.
The campaign had an overall execution time of 20 days from ideation to delivery for two films.