Explainer Video Style: What is the Best for Your Business

Aug 22, 2023

Explainer videos have become a powerful tool for businesses to effectively communicate their message, engage with their audience, and drive conversions. The right video style can make all the difference in capturing attention, conveying information, and leaving a lasting impression on viewers.

In this blog, we'll be exploring different explainer video styles, ranging from animation and whiteboard to live-action and motion graphics. Each style brings its own unique advantages and limitations, and understanding them will help you make an informed decision when choosing the best style for your business. 

But before we proceed, if you need a quick refresher on what exactly an explainer video is, feel free to check out our previous blog post.

While animation and live-action are the two primary categories of explainer video styles, there are numerous hybrid styles and derivatives that offer unique approaches to captivate viewers. Whether you're a B2B or B2C company seeking clarity on the topic or simply looking for inspiration, we've got you covered.

Exploring Different Explainer Video Styles

When it comes to explainer videos, there is no one-size-fits-all approach. Different video styles offer unique ways to capture attention, engage viewers, and deliver your message effectively. Let's delve into some of the most popular explainer video styles and explore their characteristics, advantages, and examples of successful implementations.

  1. Animation Style:

Animation explainer videos utilize vibrant visuals, colorful characters, and imaginative storytelling to convey information. This style offers endless creative possibilities, making it ideal for businesses looking to showcase complex concepts or products in an engaging and visually appealing manner. Animation allows for flexibility in depicting abstract ideas, simplifying intricate processes, and creating memorable narratives.

Advantages of Animation Style:

  • Flexibility and Creativity: Animation offers limitless possibilities for visual representation, allowing you to bring any concept to life.
  • Branding: Animation allows you to incorporate your brand's visual elements seamlessly, ensuring consistency and reinforcing brand identity.
  • Universal Appeal: Animation appeals to a wide range of audiences, from children to adults, making it suitable for various industries and target demographics.


Dropbox's "The Explainer" video creatively illustrates the benefits of its cloud storage service using simple and relatable animations.

  1. Whiteboard Style:

Whiteboard explainer videos simulate the process of someone drawing on a whiteboard, using hand-drawn illustrations and a time-lapse effect. This style creates a sense of authenticity and captivates viewers by visually unfolding the story or concept. Whiteboard videos are often accompanied by a narrator's voiceover, guiding the audience through the content.

RSA Minimate's video is a captivating whiteboard video that brilliantly illustrates A framework for change.

Benefits of Whiteboard Style:

  • Engaging Visual Storytelling: The process of watching the drawings unfold creates anticipation and holds the viewer's attention throughout the video.
  • Clarity and Simplicity: Whiteboard videos excel in presenting information in a straightforward, step-by-step manner, enhancing viewer comprehension.
  • Cost-Effective: Whiteboard videos can be created with relatively lower production costs compared to other styles, making them a budget-friendly option.

  1. Live-Action Style:

Live-action explainer videos feature real people, actors, or employees within real-life settings. This style adds a personal touch, human connection, and authenticity to your message. Live-action videos can showcase your product in action, demonstrate customer testimonials, or present your team in a relatable and engaging way.

Advantages of Live Action Style:

  • Authenticity and Credibility: Live-action videos featuring real people and settings can build trust and credibility with your audience.
  • Emotional Connection: Seeing real individuals and their experiences can evoke emotions and create a deeper connection with viewers.
  • Product Demonstration: Live action videos allow you to showcase your product in action, highlighting its features and benefits effectively.

For Example,

Slack's explainer video features a mix of live action and animation to effectively convey the benefits of their collaboration tool in a relatable workplace setting.

To understand more about the pros and cons of using live-action and animation videos, read our blog.

  1. Motion Graphics Style:

Motion graphics explainer videos combine animation and graphic design to create visually compelling and dynamic videos. This style focuses on using movement, typography, and graphical elements to convey information in a visually engaging way. Motion graphics can range from simple and minimalist designs to intricate and complex visual effects, depending on the desired aesthetic and message.

Advantages of Motion Graphics Style

  • Simplification of Complex Concepts: This style excels in breaking down complex ideas or data into visually digestible and easy-to-understand animations.
  • Versatility and Customization: Motion graphics offer flexibility in adapting to various brand styles, making them suitable for businesses across different industries.
  • Consistency: By incorporating consistent visual elements, colors, and typography, motion graphics ensure brand identity and recognition.

For Example,

Square's explainer video effectively showcases its services using captivating motion graphics, illustrating the benefits and ease of use.

Factors to Consider When Choosing the Best Style for Your Business

When selecting the best explainer video style for your business, several factors should be taken into consideration. These factors will help ensure that the chosen style aligns with your target audience, effectively communicates your message, and reflects your brand identity. Let's explore the key factors to consider:

  1. Target Audience:

Understanding your target audience is crucial in determining the most suitable video style. Consider their preferences, age groups, interests, and demographics. For example, if your target audience consists of tech-savvy millennials, a modern and visually appealing style like motion graphics or animation may be more engaging. Alternatively, if your audience is older and values authenticity, a live-action or whiteboard style may resonate better.

  1. Branding and Tone:

Your explainer video should be an extension of your brand identity. Consider the tone, values, and personality of your brand. If your brand is fun and energetic, an animated style might be a good fit. On the other hand, if your brand is professional and trustworthy, a live-action or motion graphics style with a clean and polished look may be more appropriate.

  1. Content Complexity:

The complexity of your message or concept plays a role in choosing the right style. If you have a complex or technical product/service, animation or motion graphics can simplify the information and make it more understandable through visuals. For simpler concepts or storytelling, a live-action or whiteboard style may effectively convey the message.

  1. Budget and Resources:

Consider your available budget and resources for producing the explainer video. Some styles, such as live-action, may require a higher budget for actors, location, and equipment. Animation and motion graphics can be more cost-effective options, as they don't rely on physical production elements. Assess your budget and resources realistically to ensure the chosen style aligns with your capabilities.

Explainer Videos based on Industries

The choice of video style often depends on the industry and its specific needs. In the technology sector, animation and motion graphics are frequently utilized to simplify complex concepts and showcase technological innovations. Healthcare and medical fields often combine animation and live action to educate and inform about medical procedures. In education and e-learning, animation and whiteboard styles are commonly used to engage students. 

To learn more about how explainer videos are used in these industries and beyond, check out our comprehensive guide on Which industries should use Animated Explainer Videos in 2023?


Choosing the right explainer video style for your business is a critical decision that can greatly impact your message delivery and audience engagement. Remember, the key to a successful explainer video lies in finding the perfect blend of creativity, relevance, and effective communication. Analyze your business objectives and target audience, and choose a style that resonates with them while reflecting your brand identity.

If you're ready to create an engaging explainer video for your business, we're here to help. Contact us today to discuss your requirements, explore various styles, and create a visually compelling video that captivates your audience and drives your business forward.

Don't miss out on the opportunity to leverage the power of explainer videos today.

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