Explainer Videos: How to Use Them to Boost Your Business

New Styles
Aug 22, 2023

Ready to take your video marketing to the next level? Explainer videos are the secret weapon you need.

Explainer videos are becoming increasingly popular as a way for businesses to communicate complex ideas, promote their products and services, and engage with their target audience. They are short, concise videos that use visuals, audio, and text to explain a concept, product, or service in an easy-to-understand format.

With the rise of video content on social media, explainer video services have become essential for organizations looking to enhance their marketing efforts. Interestingly, according to a latest study, 66% of people said they’d prefer to watch a short video to learn about a product or service.

What are Explainer Videos?

Explainer videos are short videos that are designed to explain a concept, product, or service in a clear and concise manner. They use text on top of videos to help viewers understand a topic quickly and easily.

There are several types of explainer videos, including product explainer videos, whiteboard explainer videos, live-action explainer videos, etc.

Product explainer videos are effective in marketing because they are easy to consume, engaging, and memorable. They can help communicate complex ideas, demonstrate the features and benefits of a product or service, and build brand awareness.

Benefits of Using Explainer Videos for Business

But why should you be using explainer videos for your business anyway? 

From increasing brand awareness and engagement to driving conversions and better communication of not-so-simple ideas, explainer videos can have a positive impact on your overall marketing strategy. You can get in touch with explainer video production companies to help you gain the below benefits.

  • Increased brand awareness: By sharing your videos on social media and other platforms, you can introduce your brand to new potential customers and build a following.
  • Improved engagement: They can also be used to educate your audience about your products and services, increasing the likelihood that they will remember your brand in the future.
  • Increased conversions: By providing a clear and concise explanation of your offerings, you can increase the likelihood of conversions and sales.
  • Better communication of complex ideas: You can break down complex information into manageable chunks, making it easier for viewers to understand.

Tips for Creating Effective Explainer Videos

  1. Keep it concise: Keep your explainer videos short and to the point, ideally less than 2 minutes. Your audience is likely to lose interest if the video is too long or filled with unnecessary information. A video production house can help you keep your videos concise. 
  1. Focus on solving a specific problem: Make sure your explainer video focuses on solving a specific problem for your audience. This could be explaining a concept or demonstrating the benefits of your product or service. By solving a problem for your audience, you will be providing value and making it more likely that they will engage with your brand.
  1. Use appealing visuals: Use visually engaging graphics and animation to keep your audience interested. Make sure the visuals are clear and easy to understand, and that they complement the audio. Consider using bright colors, bold graphics, and simple animations to make your video stand out.
  1. Ensure the audio is clear and concise: Ensure that the audio in your explainer video is clear, concise, and easy to understand, especially product explainer videos. Consider using a professional voice-over artist to improve the overall quality of your audio.
  1. Explain the benefits of the product/service clearly: Make sure that your explainer video clearly explains the benefits of your product or service. These product explainer videos will help to increase conversions and build brand awareness. Highlight the unique selling points of your product or service and make sure they are easy to understand.
  1. Add a call-to-action: End your explainer video with a clear call-to-action, such as "Buy now" or "Learn more." This will help to drive conversions and improve engagement. Explainer Video Production Companies can help you provide a clear next step, you can increase the likelihood that your audience will take action and engage with your brand.

Storyboarding in Explainer Videos 

Storyboarding is an essential part of the process of creating explainer videos. It provides a visual representation of the content and flow of the video, allowing you to plan and organize your ideas in a clear and concise manner.

A well-crafted storyboard helps ensure that the final product is focused and coherent, and it helps to ensure that all elements of the video, such as graphics, animation, and voice-over, are in sync and working together to achieve the desired result. 

Storyboarding also allows you to visualize the pacing and timing of your video, helping to ensure that it holds your audience's attention and delivers the intended message effectively.

Where to use explainer videos

  • On your website: Your website is the first point of contact for most customers, and having an explainer video on your homepage can help to provide a quick overview of your business.
  • On social media platforms: Social media platforms like Facebook, Twitter, and Instagram are great places to share your explainer video. Product explainer videos do exceptionally well on social media. You can use social media to reach a wider audience and drive traffic back to your website.
  • At events and trade shows: If you attend events or trade shows, having an explainer video can help to quickly grab the attention of potential customers. 
  • In email campaigns: Incorporating an explainer video into your email campaigns can help to increase engagement and drive conversions.
  • In product demos: If you're demonstrating a product or service, incorporating an explainer video can help to provide a more comprehensive overview and make it easier for customers to understand.


Explainer videos can be a powerful tool for businesses looking to increase conversions. By keeping the videos short and focused, using engaging visuals, and including a clear call-to-action, you can create compelling explainer videos that provide value to your audience and drive results. 

Whether used on your website, social media platforms, at events, in email campaigns, as a sales tool, or in product demos, explainer videos can help to increase brand awareness and drive conversions. So, if you're looking to take your marketing efforts to the next level, consider incorporating explainer videos into your strategy today!

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