In today's fast-paced and digital world, businesses are always on the lookout for innovative ways to engage their audience and promote their products or services. One popular tool that has emerged in recent years is explainer videos. These short, animated or live-action videos are designed to explain complex concepts in a simple and engaging way. With the constant evolution of technology and marketing strategies, it is essential for businesses to stay up-to-date with the latest trends in video marketing. 

In this blog post, we will explore which industries should be using explainer videos in 2023 and why. We'll also look at the types of explainer videos, and the best practices for creating effective explainer videos for your marketing goals.

Types of explainer videos

1.  Animated explainer videos:

Animated explainer videos are a popular choice for businesses looking to create engaging and informative content. These videos can be created in a wide range of styles, from hand-drawn animations to 3D graphics. Animated videos are particularly useful in industries where complex or abstract concepts need to be communicated. For example,

Technology: Software companies often use animated explainer videos to showcase new features or explain how their products work.

Healthcare: Medical procedures and treatments can be complex, making animated explainer videos a great tool for explaining them to patients and healthcare professionals.

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2. Whiteboard explainer videos:

Whiteboard explainer videos are a unique type of video where the content is hand-drawn on a whiteboard or similar surface. These videos are often accompanied by a voiceover that explains the content being drawn. Whiteboard videos are effective at simplifying complex information and can be used in a range of industries, from education to finance.

Finance: Financial concepts can be difficult for many people to understand, making whiteboard explainer videos a useful tool for explaining them in a clear and concise way.

Education: Whiteboard explainer videos can be used in online courses and educational platforms to simplify complex concepts and engage students.

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3. ‍Live-action explainer videos:

Live-action explainer videos use real people and settings to communicate information to the viewer. These videos can be shot on location or in a studio and are often accompanied by voiceover or music. Live-action videos are particularly useful in industries where the human element is important, such as healthcare or customer service.

E-commerce: Live-action explainer videos can be used to demonstrate how products work and how they can be used by customers.

Hospitality and tourism: Live-action explainer videos can be used to show off destinations, hotels, and attractions to potential visitors.

Industries that should use explainer videos in 2023

Explainer videos are an excellent tool for industries that require simplification of complex information, providing a perfect opportunity to visually showcase their products or services. In this section, we will dive deeper into the specific industries that can benefit the most from explainer videos in 2023.

1. Healthcare:

The healthcare industry can leverage explainer videos to educate patients about medical procedures or new treatments. Explainer videos can help patients better understand their conditions and provide insight into various procedures and treatments. These videos can also be used to educate staff members on new procedures or technologies in the medical field.

The target audience should be considered when creating explainer videos. Understanding who the video is for will help guide decisions around messaging, tone, and visuals.

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2. Education:

Explainer videos can be a valuable tool for educational institutions and online learning platforms. Institutions can create explainer videos to explain complex concepts, making them easier for students to understand. Online learning platforms can use explainer videos to help their users better understand course content or software.

The length of the video is also an important consideration. Videos that are too long may lose the viewer's attention, while videos that are too short may not provide enough information. The ideal length of the video will depend on the content and the target audience.

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3. E-commerce:

Explainer videos can be used to demonstrate the features and benefits of products, making them more appealing to potential customers. Customers are more likely to purchase a product when they can see how it works or what it looks like in action. 

These videos can also be used to provide customer support, guiding customers through the troubleshooting process or showing them how to use a product. The script is the backbone of any explainer video. It should be clear, concise, and engaging, while also conveying the intended message.

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4. Technology:

The technology industry is constantly evolving, and keeping up with new software and products can be challenging. Explainer videos can be used to provide tutorials on software programs or new products. They can also be used to demonstrate the features and benefits of new technologies, making them easier to understand for potential customers.

Visuals and graphics are critical components of explainer videos, as they help to simplify complex information and make the video more engaging. Graphics and visuals should be chosen carefully to support the message and the target audience.

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5. Finance:

The finance industry can be complex and confusing for many people, with numerous financial products and investment options available. Explainer videos can simplify the process of understanding financial products, services and investment options, providing valuable guidance and advice. This can help build trust and credibility with potential customers, while also driving engagement and conversion rates.

These videos break down complex investment strategies in simple terms, making it easier for viewers to understand and engage with the content.

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6. Travel and Hospitality:

The travel and hospitality industry can be highly competitive, with many businesses vying for customers' attention. Explainer videos can be an effective way to promote destinations, hotels, and other travel-related products and services. They can also provide valuable information and assistance for travelers, from planning their trip to booking their accommodation.

For example, Airbnb uses explainer videos to promote its platform, with videos showcasing various properties and highlighting the benefits of using the service. Travel booking sites like Expedia and Booking.com also use explainer videos to help customers plan and book their trips, providing information on flights, accommodation options, and more.

Benefits of using Explainer Videos in these Industries:

1.  Improving customer engagement:

Explainer videos provide an easily accessible and digestible way to share information. By creating engaging and informative videos, businesses can connect with their customers on a more personal level and build trust and loyalty.

2. Simplifying complex information:

Explainer videos are particularly useful in industries where complex information needs to be communicated to a broader audience. Videos can break down complex concepts into easy-to-understand visuals and language, making it easier for customers and employees to absorb the information.

3. Enhancing brand awareness:

By using video, businesses can communicate their brand message in a fun and engaging way that customers are more likely to remember. Additionally, explainer videos can be easily shared on social media and other platforms, allowing brands to reach a wider audience and increase their exposure.

4. Cost-effectiveness:

Compared to other forms of media, such as print or television advertising, explainer videos can be created relatively quickly and with fewer resources. This makes them an ideal solution for businesses of all sizes.

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For an in depth understanding of how Explainer videos help different industries, check out our next blog article,

‍7 reasons why explainer videos are effective for your business.

Conclusion

According to a survey by Wyzowl, 84% of people say that they have been convinced to buy a product or service by watching a brand's video. This demonstrates the power of video content in influencing customer decisions and highlights the importance of creating effective explainer videos in 2023.

It's important to note that while explainer videos can be a highly effective tool, they should be used strategically and integrated with other marketing efforts to achieve maximum impact. Brands should also regularly review and optimize their explainer videos to ensure that they continue to engage and resonate with their audience.

By creating engaging and informative videos that resonate with their target audience, businesses can improve customer engagement, simplify complex information, enhance brand awareness, and ultimately drive conversions and revenue.

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Need an explainer video for your industry? Get in touch with us today.