7 Reasons Why Explainer Videos Are Effective For Your Business

Insights
May 12, 2023

With consumers bombarded by countless advertisements and messages every day, businesses must find innovative ways to stand out from the crowd and leave a lasting impression. This is where explainer videos come in as a powerful tool. 

Explainer videos are concise, engaging videos that leverage visuals, audio, and storytelling to communicate complex ideas or messages in a simple and compelling manner. As the demand for video content continues to rise, incorporating explainer videos into your corporate video-making strategy can give your business a competitive edge and captivate your audience like never before.

But, do brands really benefit from explainer videos? Let’s find out.

7 Reasons Explainer Videos Are Effective for Your Business

1. Engaging Your Audience

Communicating complex concepts or ideas can often be a daunting task. However, explainer videos excel at simplifying these complexities through easy-to-understand visuals. 

Let's say you have a software product that offers a wide range of advanced features. Explaining the intricacies of these features through text or verbal explanations alone can be overwhelming for your audience. 

By combining engaging visuals, relatable characters, and a compelling narrative, explainer videos can break down these complexities into easily understandable chunks. Viewers can follow along as the video takes them on a journey, presenting the information in a visually appealing and digestible format. By simplifying complex concepts, explainer videos make it easier for your audience to grasp the value and benefits of your product or service.

Overall, by leveraging visually appealing content and simplifying complex concepts through visuals and storytelling, explainer videos uniquely engage and captivate your audience, making them an effective tool for communicating your message.

2. Boosting Conversions

According to a recent study, 64% of business owners say explainer videos boosted sales. Explainer videos can play a pivotal role in establishing and expanding your brand's reach. By incorporating your brand's visual elements, such as logo, colors, and typography, along with consistent messaging, explainer videos create a strong association between your brand and the content being presented. When viewers watch and engage with your explainer videos, they become familiar with your brand's identity, increasing brand awareness. As your videos are shared across various platforms and channels, more people come into contact with your brand, further boosting recognition and familiarity.

Explainer videos can play a significant role in guiding viewers through each stage of the buyer's journey. By strategically aligning explainer videos with the buyer's journey, businesses can significantly boost conversions and guide potential customers toward making a purchase or taking the next step.

3. Conveying Brand Message

Storytelling has always been a powerful tool for connecting with audiences on an emotional level. Explainer videos provide a unique opportunity to tell captivating stories that convey your brand's values, personality, and mission. By incorporating narratives that resonate with your target audience, explainer videos can evoke emotions, build trust, and establish a deeper connection. 

Whether it's showcasing real-life customer experiences, illustrating the journey of your brand, or presenting relatable scenarios, storytelling in explainer videos helps create a memorable and authentic brand identity. By aligning your brand messaging with the needs, aspirations, and values of your target audience, you can establish a unique brand identity that sets you apart from competitors.

4. Increasing Website Traffic

A well-optimized website is crucial for increasing online visibility and driving organic traffic. This applies not only to written content but also to video content, including explainer videos. By implementing search engine optimization techniques, you can improve the discoverability of your explainer videos. This involves using relevant keywords in video titles, descriptions, and tags, as well as creating detailed video transcripts. 

Additionally, hosting videos on platforms that offer SEO-friendly features, such as proper metadata and video sitemaps, can further enhance search engine visibility. By optimizing your explainer videos for search engines, you increase the chances of attracting organic traffic to your website.

Explainer videos encourage users to spend more time on your website, as they engage and educate viewers. The longer users stay on your site, the more search engines perceive your content as valuable, leading to improved rankings.

5. Increase Social Media Visibility

When creating explainer videos, prioritize delivering valuable information and solving problems for your audience. Focus on addressing their pain points, answering their questions, and providing practical solutions. Compelling explainer videos are more likely to be shared on social media platforms and linked to other websites. Social media platforms have become essential marketing channels for businesses to reach and engage with their target audience. 

Explainer videos can play a significant role in social media marketing campaigns. By creating compelling and shareable explainer videos, you can tap into the viral nature of social media, reaching a wider audience and increasing online visibility. This generates valuable backlinks to your website, which signals search engines that your content is authoritative and valuable, resulting in higher rankings.

6. Improving SEO

High-quality explainer videos that provide valuable information position your brand as an authority in your industry. When search engines recognize your website as a reliable source of information, it boosts your overall website authority and improves SEO performance.

When you optimize your explainer videos with relevant keywords, titles, descriptions, and tags, you increase the chances of your videos ranking higher in search engine results. As a result, more people searching for related topics or solutions can find your videos and subsequently visit your website.

7. Stand out from the competition

Explainer videos offer a powerful tool to differentiate your product or service from your competitors. By creating engaging videos that highlight the unique features and benefits of your offering, you can set yourself apart in the industry.

These videos allow you to showcase what makes your product or service special and different from others in the market. 

By highlighting your unique selling points, you can attract customers who are specifically looking for the benefits and solutions that only your offering provides.

The combination of audio and visual elements makes it easier for viewers to comprehend and remember the information presented. This increases the likelihood that your brand and message will stick with them, setting you apart from competitors who rely solely on text-based or traditional marketing approaches.

If your product or service involves complex or technical concepts, explainer videos can break them down into easily understandable and relatable explanations. By presenting information in a clear and concise manner, you can eliminate confusion and make your offering more accessible to a wider audience.

Measuring Success

Measuring the success of explainer videos involves tracking various metrics related to their performance, reach, impact, and return on investment (ROI). Here are some key areas to consider when evaluating the effectiveness of your explainer videos:

1. View Count: The number of views your video receives provides an initial indication of its reach and popularity. This metric helps gauge the overall interest and exposure generated by your explainer video.

2. Engagement Metrics: Analyzing metrics such as average watch time, play rate, and click-through rates (CTRs) provides insights into how engaged viewers are with your video content. Higher engagement metrics indicate that your video is resonating with the audience and capturing their attention effectively.

3. Social Media Metrics: If your explainer video is shared on social media platforms, monitoring metrics such as likes, shares, comments, and mentions can provide insights into its social impact. These metrics help measure the level of engagement and virality of your video across social channels.

4. Conversion Metrics: Tracking conversion metrics is crucial to measure the impact of your explainer videos on driving desired actions, such as sign-ups, purchases, or inquiries. By analyzing conversion rates and attributing them to specific video campaigns, you can assess the video's effectiveness in generating tangible results.

5. Return on Investment (ROI): Calculating the ROI of your explainer videos involves comparing the cost of producing and promoting the video against the revenue or value generated as a result. This assessment helps determine whether your investment in video production and marketing is yielding positive returns for your business.

Conclusion

Incorporating explainer videos into your marketing arsenal allows you to stand out, increase brand visibility, drive website traffic, and ultimately achieve your business goals.  Explainer videos are a valuable tool for businesses to effectively communicate their message, differentiate themselves from competitors, and drive results. 

Through their engaging visuals, simplified explanations, and emotional resonance, explainer videos capture the attention of viewers and leave a lasting impression.

Looking for a corporate video production company in Bangalore? Contact us today and let us drive all these metrics toward your brand through our animated explainer video services.